Looking to track Amazon prices in 2025? Keepa offers free basic tracking, but serious sellers need the paid plan at €19 monthly ($21) or €189 annually ($209) for complete pricing history and 24,000 daily ASIN exports.
Key Takeaways
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Keepa’s 2025 paid subscription costs €19 monthly ($21) or €189 annually ($209), with the annual plan providing 17% savings.
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The free Keepa plan offers basic price tracking but has 0% quota for critical Data Access tools that serious Amazon sellers need.
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Paid subscribers gain access to complete historical pricing data, interactive graphs, and can import/export up to 24,000 ASINs daily.
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API pricing ranges from €49/month (20 tokens per minute) to €4,499/month (4,000 tokens per minute) for developers and enterprises.
Keepa Pricing: What You’ll Pay in 2025
Keepa stands as the gold standard for Amazon price tracking in 2025, with a pricing structure balancing accessibility and powerful features. For serious Amazon sellers, understanding Keepa’s subscription costs and benefits at each tier helps maximize product research capabilities.
The core Keepa subscription costs €19 monthly (approximately $21) or €189 annually (about $209). While not the cheapest tool for Amazon sellers, FBA Lead List notes that Keepa’s comprehensive data tracking capabilities justify the investment for those who depend on accurate price history data for informed sourcing decisions.
Keepa Subscription Plans Compared
Keepa offers both a free plan and a paid subscription, with significant functional differences between them. Here’s what you get with each option in 2025.
Free vs. Paid Features: What You Actually Get
The free version of Keepa provides basic platform access, including limited price tracking capabilities and browser extension access. However, it restricts the most valuable features that serious Amazon sellers require.
With the paid subscription at €19 monthly (approximately $21) or €189 annually (about $209), you access the full suite of Keepa’s powerful data tools. The annual subscription saves you 17% compared to monthly payments, reducing the effective monthly cost to approximately €15.75 ($17.42).
1. Core Tracking Features
Both free and paid plans include:
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Basic price tracking
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Browser extension integration
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Mobile app access (Android and iOS)
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Deal notifications
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Tracking overview
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Wish list functionality
However, the free plan significantly limits historical data visibility and analysis, making it difficult to identify long-term price trends or seasonal patterns.
2. Data Access & Quotas
The most significant difference between plans involves data access quotas:
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Free plan: 0% quota for Data Access tools
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Paid plan: 100% quota with 5% replenishment every hour
This quota system determines how much product data you can request daily. With the paid plan, you can import and export up to 24,000 ASINs daily through Keepa’s Product Viewer, enabling efficient bulk product research.
3. Historical Price Analysis
One of Keepa’s most valuable features is its historical price analysis, which displays detailed price movements over time:
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Free plan: Limited historical data and simplified graphs
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Paid plan: Complete historical data with interactive graphs showing:
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Amazon’s price changes
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Third-party new and used prices
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Buy Box price history
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Sales rank fluctuations
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Offer counts
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Promotion history
This comprehensive historical data helps you understand a product’s price volatility, seasonal trends, and competitive positioning. The paid subscription shows patterns that inform optimal sourcing and selling decisions.
4. Interactive Graphs & Buy Box Data
The interactive graph functionality represents a major upgrade when moving from free to paid:
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Free plan: Basic, non-interactive price history visualization
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Paid plan: Fully interactive graphs with:
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Customizable time frames (from hours to years)
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Zoom capabilities for detailed analysis
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Selectable data points
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Buy Box ownership history
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FBA vs. FBM price differentiation
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Sales rank correlation with pricing changes
These interactive features support deeper analysis, helping you understand how price changes affect sales velocity and competitor behavior.
5. Import/Export Capabilities
For sellers managing large inventories or conducting extensive product research:
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Free plan: Extremely limited import/export functionality
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Paid plan: Ability to import and export up to 24,000 ASINs daily with automatic 5% quota replenishment hourly
This capability makes Keepa particularly valuable for online arbitrage sellers who need to analyze large product lists efficiently.
How to Sign Up and Manage Your Subscription
Getting started with Keepa is straightforward, but there are important details about the registration and payment process.
1. Registration Process
To sign up for a Keepa subscription:
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Visit the Keepa website
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Click on “Register” in the top right corner
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Create an account using a valid email address
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Verify your email by clicking the link in the confirmation email
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Log in to your new account
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Navigate to Account > Subscription
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Select your desired plan (monthly or annual)
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Complete the payment process
The entire registration takes under five minutes, with immediate access to paid features once payment is processed.
2. Payment Options & Currency Considerations
Keepa processes all payments in Euros (€), which has implications for international users:
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Payment methods accepted: Major credit cards and Google Pay
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Currency conversion: Non-Euro users may incur currency conversion fees from their payment provider
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VAT/taxes: European users will have VAT added to the displayed prices
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Billing cycle: Subscriptions renew automatically on the same day each month/year
3. Account Management Policies
Keepa has several important policies regarding subscription management:
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Cancellation Policy: You can cancel your Keepa subscription anytime through account settings. However, cancellation takes effect at the end of your current billing period, with no partial refunds for unused time.
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Refund Policy: Keepa generally doesn’t offer refunds for subscription payments. Once a payment is processed, it’s considered final, making it important to test the free plan before committing to a paid subscription.
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Subscription Sharing: Keepa prohibits sharing a single subscription across multiple users or businesses. Each user needs their own subscription, and account sharing may result in service termination.
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Data Limits: Even with a paid subscription, Keepa enforces usage limits through its quota system to prevent automated scraping and ensure system stability. Exceeding these limits can result in temporary restrictions.
Money-Saving Strategies for Keepa Users
While Keepa’s pricing is straightforward, there are several legitimate strategies to maximize value and potentially reduce costs.
Annual vs. Monthly Subscription
The most obvious savings come from choosing the annual subscription plan:
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Monthly Plan: €19/month = approximately $252 yearly
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Annual Plan: €189/year = approximately $209 (equivalent to $17/month)
The annual plan provides a 17% discount compared to monthly billing. If you’ll use Keepa long-term, the annual subscription offers the best value.
Maximizing the Free Plan
If your needs are minimal, you can extract significant value from Keepa’s free plan:
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Use the browser extension for basic price checking
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Set up price alerts for personal shopping
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Utilize the limited historical data for casual product research
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Combine with other free tools to supplement missing functionality
The free plan works well for occasional Amazon shoppers or very casual sellers who don’t need deep historical analysis or bulk processing capabilities.
Is Keepa Worth the Investment in 2025?
Whether Keepa justifies its subscription cost depends on how you use Amazon’s platform and what data you need for decisions.
For Amazon Shoppers
If you’re primarily an Amazon shopper rather than a seller, Keepa’s free plan likely provides sufficient functionality. The browser extension will show basic price history and alert you to price drops on tracked items, which is adequate for most consumer needs.
For Casual Amazon Sellers
Casual sellers doing limited volume might find the free plan restrictive but manageable. The paid plan becomes worthwhile once you regularly research products and need data-driven decisions about pricing and inventory.
For Serious Amazon Sellers
For professional Amazon sellers, the Keepa subscription is practically essential. The comprehensive data on price history, sales rank, and competitive positioning directly impacts sourcing and pricing decisions. When a single poor inventory buy can cost hundreds or thousands of dollars, the €19 monthly subscription is minimal compared to potential losses it can help prevent.
Consider these factors when evaluating Keepa’s value:
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Volume: How many products do you research or monitor monthly?
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Margins: What is your average profit per item?
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Risk Tolerance: How much can you afford to lose on inventory that doesn’t sell?
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Time Value: How much is your time worth when researching products?
For most established Amazon sellers, Keepa’s subscription pays for itself through improved buying decisions and inventory management.
Regardless of which option you choose, access to historical price and sales rank data is non-negotiable for making informed Amazon selling decisions in 2025’s competitive marketplace.
FBA Lead List specializes in helping Amazon sellers find profitable products and make data-driven decisions with advanced research tools and resources.
