Everyone talks about Q4 like the party… but the quiet profit season right after Christmas is where a lot of smart OA sellers make their easiest money.

Most sellers mentally check out after Dec 25.

That’s your edge.

Here’s the simple post-December roadmap (three waves to ride):

1) Early–mid January = New Year / winter clearance + “resolution buying”

This is the fastest “hidden” velocity window of Q1.

• New Year’s resolution demand

• Winter refresh buying

• Retail clearance flooding the market

What tends to move fast:

• fitness / gym / wellness

• organization + storage

• health / self-care basics

• “home reset” items (cleaning, kitchen, small upgrades)

• discounted leftover gift categories that still have utility

OA move:

Start hunting for items with a year-round baseline that get a January bump.

If it sells in February too, it’s a real replen winner — not a seasonal mirage.

2) Late January → Feb 14 = Valentine’s gifting surge

This is a pure “mission buyer” season. People aren’t browsing—they’re buying gifts.

What wins:

• anything giftable and easy to say yes to

• items that look “special” even if they’re simple

• categories that do well at $20–$60 price points

OA move:

Look for products with:

• stable sales/rank year-round

• a clear late-Jan lift on Keepa

• lightweight ship costs (so margin survives gift-season competition)

If you can replenish it after Valentine’s, it’s perfect.

3) Mid-Feb (Presidents’ Day window) = second clearance wave

This one is underrated.

Retailers push another big clearance reset and shoppers grab deals for the home.

Strong categories here:

• home basics

• small appliances

• winter closeouts

• comfort / indoor living items

OA move:

2026 Q1 winners won’t be the sellers who find/flip a couple of seasonal leads. The winners will be the ones who have a steady pipeline of high ROI, fast-moving leads. Our lead lists provides you with a steady baseline of proven OA opportunities along with leads that match the January/February demand.

Start stacking wins like Ken, one of our long-time subscribers:

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