Here’s What Cyberweek Buyers Wanted

Welcome back to Seller Snacks, your weekly buffet of ecommerce goodness.

🍔 This week: trending product categories during Cyberweek 2025, solid peak week strategies, what to do when sales stall, an Amazon community built on real wins, and a lip tint set flip with a glossy profit spread.

On Today’s Menu:

• 🥨 Trending Product Categories During Cyberweek 2025

• 🍪 Peak Week (Dec 10-20) Strategies

• 🍄What to Do When Sales Stall

• 🍿 An Amazon Community Built on Real Wins

• 🎭 POV: When Santa Puts You on the Naughty List

• 🔥 A Lip Tint Trio with a Glossy Profit Spread

Let’s eat!

 🥨 Crisp Intel

Bite-sized insights to help you sell smarter.

📆 What’s Happening: Trending Product Categories during Cyberweek 2025

Feedvisor recently released their Cyberweek 2025 Analysis and Insights report and revealed the top product category winners during the 5-day sales event:

Top Categories Purchased and Why:

• 👟 Apparel & Shoes (62%) → discount-sensitive + gifting heavy; visibility depends on timing and creative

• 💄 Beauty & Cosmetics (38%) → Tiktok influence + replenishment cycles drove volume

• 🛒 Groceries (34%) → indicates ongoing strength in household essentials

• 🕹️ Toys/Videogames (30%) → AI-assisted research accelerated this category

• 🏠 Home Goods (26%) → driven by gifting + winter prep purchases

Main Takeaway: Demand focused on practical, giftable, or trend-led categories.

📈 Why It Matters:

Cyberweek’s winners are a real-time demand map for OA sellers. These categories aren’t just “what sold last week” – they’re where shopper attention (and Q4 money) is still pooling, which should guide what you chase, how deep you buy, and what you skip. Feedvisor’s broader 2025 data also shows buyers are price-first, trend-aware, and increasingly influenced by AI + social discovery, exactly the mix we saw in these category spikes.

For online arbitrage sellers, that means:

• Source where demand already lives. Aligning with these high-velocity aisles boosts sell-through and cuts long holds.

• Price gaps beat product hype. Apparel/Shoes leading says shoppers are value-hunting—your edge is finding clean buy-low/sell-high spreads, not chasing “cool” items.

• Trends move faster than seasons. Beauty + Toys/Games rising on TikTok/AI momentum means windows open and close quick — early wins, late saturation.

• Essentials stay steady. Groceries holding strong gives you a boring-but-reliable lane to balance riskier trend flips.

• This spills into Q1. Giftable and winter-prep categories usually keep churning through returns, rebuys, and clearance cycles — prime OA terrain.

📋 What to Do:

✅ Use this as your category compass. When you’re scanning retailers this month, bias your time toward these five lanes first. You’re not guessing; you’re following where buyers already proved they’re spending.

✅ Double down on spreads in Apparel/Shoes + Beauty. These are high-volume, price-sensitive categories right now, so even small buy-low/sell-high gaps can move fast if the chart supports it.

✅ Balance trend flips with essentials. Mix in Grocery/Household winners for steadier velocity while you hunt the spikier TikTok/AI-driven plays.

✅ Recommended: Use a lead list to do the heavy lifting. Instead of spending a huge chunk of your day manually searching for five categories across 30+ stores, use a capped, curated lead list like ours to drop you straight into already-vetted, guaranteed-profitable Cyberweek-style winners. Then, multiply the number of your leads from the list by rabbit trailing to effectively create more testing opportunities and increase your daily spend. It’s the fastest, easiest way to scale your buys in proven profitable categories. More importantly, you get your time and focus back to building your business.

✅ Rescan the list, don’t just shop it once. The best leads in these categories recycle: sellers fall off, prices rise, and what wasn’t a buy last week becomes a buy next week. Create and maintain a leads database, and make sure to recheck periodically. The more leads you have the stronger lead pipeline you have, making sourcing more predictable, systematized, and ultimately more profitable.

🍪 OA Munch

Bite-sized tips to boost your flips.

• 5 Ways January Surprises Amazon Sellers (And How to Prepare Now )
  January is where Q4 really gets graded — and this breakdown from Brian and Robin Joy Olson walks through the 5 (plus a bonus) post-holiday curveballs that quietly eat profits, from Low Inventory Fees to Returnuary and storage spikes. If you want to protect your Q4 wins and start Q1 with a plan instead of a panic, this is the playbook.

• Are your FBM Settings Q4-Ready?
  A quick, no-fluff FBM tune-up for peak season — how to tell if a listing is FBM-winnable, why handling time = Buy Box leverage, and the simple shipping-template tweaks that can add real Q4 profit without turning your life into a post office run.

• Is Your Repricer Set for Peak Week?
  Dec 10–20 is the “harvest margin” stretch of Q4, and this piece lays out a simple pricing game plan: raise floors now, don’t chase every undercutter during peak week, then split seasonal vs evergreen strategy after Dec 20 so you don’t panic-dump profits you’ve already earned.

• Scale the Right ASINs this Peak Week
  A no-hype framework for deciding what deserves more capital right now: use last year’s Q4 Keepa window to bucket ASINs (evergreen bump vs true seasonal vs hype trap), scale in tranches, and set stop-loss rules so you finish Q4 strong without creating a January dead-stock hangover.

🍄 Mental Snacks

Quick Bites. Better Mindset.

When sales stall, your brain screams “something’s wrong.” But as our favorite Amazon coaches Brian and Robin Joy Olson remind us in this episode of Silent Sales Machine Radio, most slowdowns are just normal Amazon physics, not a personal failure. Holidays mute buyers. Inventory lags show up weeks later. A hot ASIN sells out and your dashboard goes quiet. That silence isn’t a warning sign – it’s a cue to zoom out.

Here’s the key mindset shift Brian and Robin hammer home: don’t reprice from panic. They explain the “Prime Window Play” – if your inventory isn’t in the fast-delivery window, dropping prices won’t revive sales. You’re not losing because you’re expensive; you’re losing because shoppers can’t get it in time. Hold your price, wait until your units are “available/on hand,” then reassess like a calm operator.

And the long-game truth that solves most stalls: sales stay consistent when your pipeline stays consistent. Miss a shipment and you’ll feel it 5 to 6 weeks later. Rely on a handful of ASINs and one sellout feels like a collapse. The antidote isn’t stress; it’s more tests, more replenishable winners, and steady weekly flow.

*****

Brian and Robin Joy Olson run the Builder’s Circle – a members-only community built to give online arbitrage sellers what they actually need: clear next steps, better buys, and the confidence to navigate the Amazon system. 

Inside, you get full access to their paid training archive plus ongoing series like Keepa Corner and Mastermind Minute that walk you through real Keepa charts, sourcing decisions, and current opportunities so you’ll always know what to look for and what to avoid. You’ll also plug into a focused group of OA sellers who are actively working the same business model so you’re never guessing or grinding alone. 

For a limited time only, membership is 50% off, so if you want Brian and Robin Joy’s systems and community in your corner, now is the time to join Builder’s Circle.

🍿 Snacktacular Spotlight

Each week, we shine a light on something (or someone) that’s helping Amazon sellers snack smarter.

This week’s spotlight is on….

👥 Jim Cockrum’s MySilentTeam Community: The Amazon Seller Community Built on Real Wins (Not Noise)

If selling on Amazon can feel like training for a marathon alone, MySilentTeam is the running group that keeps you paced, coached, and consistent. Most sellers don’t fail because they’re lazy – they fail because they’re building in a vacuum, guessing what works, and getting whiplash from random advice.

MySilentTeam flips that.

Jim Cockrum’s community isn’t just a group – it’s a culture. It’s a massive, global room of Amazon sellers who are actively stacking wins and showing receipts.

Here’s why it’s spotlight-worthy:

1️⃣ Success stories everywhere → proof > theory.

You’re not scrolling hype. You’re scrolling thousands of real seller wins from people you can actually meet and interact with.

2️⃣ Newbie-friendly without being newbie-only.

No stupid questions, no ego. Beginners get clarity, veterans keep sharpening.

3️⃣ Coaching and support depth is unreal.

The leadership team has decades of combined experience and thousands of students coached, and the coaches run legit businesses themselves.

4️⃣ 24/7 global brain trust.

Because the community is worldwide, help doesn’t sleep. When you’re stuck, someone’s online.

5️⃣ Spam-free, signal-heavy.

They aggressively remove spammers, which is rare in big seller groups. Less noise = more progress.

6️⃣ Winning culture.

No scarcity vibes. No “you’re my competitor.” Just sellers pushing each other forward and celebrating wins like teammates.

How to get value fast if you join:

• Introduce yourself and say what model you’re running (OA/RA/Wholesale/etc.)

• Search past wins in your category before you source

• Post questions early instead of “guessing in silence”

• Lurk the success posts when motivation dips — it’s a free mindset reset

Also worth noting: FBA LeadList is the December sponsor of MySilentTeam, so if you’re in there this month, you’ll see us popping up with extra value and goodwill.

👉 Join MySilentTeam on Facebook and jump right in. If you’re ready to jump in and network, this is one of, if not the best, support groups you can find online.

🥣The Dip Bowl

Click-Worthy Finds Served Fresh

• Amazon’s new DD+7 rule is about to squeeze seller cashflow: consultant says the policy mainly benefits Amazon’s float while tightening seller restock cycles.

• Amazon might ditch USPS: Amazon reportedly considered ending its contract with USPS in October 2026 and expanding its own nationwide last-mile network.

• Amazon now lets you hand-pick ASINs for Grade & Resell: Amazon just added an “ASIN inclusion” toggle for US FBA sellers so you can enroll only specific products into FBA Grade and Resell.

🎭 Meme of the Week

Because Amazon selling is serious business… but not too serious.
Want more sourcing memes, weekly drops, and a few laughs between IP claims?
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